We all know veganism is booming – no longer a fad, or a fringe lifestyle. Veganism is a movement; it’s normal, it’s cool and the tide of new vegans doesn’t show any sign of abating.
In the U.S. there are more than 16 million people over 17 who identify as vegan. In the UK, the number of vegans increased 360 percent between 2006 and 2016. This doesn’t even include vegetarians or the vegan-curious who are slowly transitioning.
The demand for vegan products and services: food, consumer items, clothes, lifestyle products and restaurants is growing at incredible rates, with plant-based food sales spiking by 8.1 percent between 2016 and 2017.
While products like milk have been forecast a drop in sales, we are also seeing more demand for vegan and cruelty-free clothing and shoes, cosmetics, personal care, health and well-being products and much much more.
We’ve seen full vegan ranges of meat alternatives in many supermarkets:Tesco stocks the plant-based Wicked Kitchen range; Waitrose now has a dedicated vegan section; Sainsbury’s sells plant meat alongside animal flesh in its meat aisle. Sales of Iceland’s vegan ‘No Bull’ burger recently outstripped those of its Wagyu beef counterparts. Vegan ‘bleeding’ steaks flew off the shelves in Tesco recently, with 40,000 untis almost selling out within a matter of days.
Start thinking about ‘veganising’ your business now
Never was there a better time to veganise your business.
Not only can you tap into this booming market for goods and services, but you’ll also be contributing to supporting people to shift to an ethical and socially conscious lifestyle and consumer pattern.
Interestingly, for this particular niche market, is the fact that vegans like to meet each other. So businesses that both provide a service to vegans as well as opportunities to connect with each other have real potential for success.
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